Disrupted and distracted: Standout storytelling in uncertain times

In an era defined by political instability, economic pressure, and nonstop internet culture, creative teams are under more pressure than ever to break through and build trust. In this lightning session, Tristen Norman (Head of Creative, Americas at Getty Images) shares emerging visual trends and insights to help brands, marketers, and designers adapt to changing audience expectations and build visual strategies that last.

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Attendees will learn:

• How disruption is influencing visual trends, and what’s getting overlooked
• Why authenticity still matters
• What content resonates most today, from photography to AI to UGC
• What consumers expect from visual storytelling in digital experiences