Building real connections: How ActiveCampaign’s Webflow app maximizes website ROI

Turn your site into a smarter growth engine — with the new ActiveCampaign App that helps automate campaigns, personalize experiences, and drive ROI.

Building real connections: How ActiveCampaign’s Webflow app maximizes website ROI

Building real connections: How ActiveCampaign’s Webflow app maximizes website ROI

Turn your site into a smarter growth engine — with the new ActiveCampaign App that helps automate campaigns, personalize experiences, and drive ROI.

Building real connections: How ActiveCampaign’s Webflow app maximizes website ROI

Paul Gray
Senior Tech Partner Marketing Manager
View author profile
Paul Gray
Senior Tech Partner Marketing Manager
View author profile

A beautifully designed website is just the starting point.

Today’s marketers need sites that engage, convert, and drive measurable outcomes. That’s where the new ActiveCampaign app for Webflow comes in — offering a seamless way to extend your site’s impact with marketing automation and intelligence.

The new app removes the technical barriers between front-end design and back-end automation — empowering marketers, agencies, and designers to launch AI-powered campaigns, trigger behavior-based automations, and personalize experiences in just a few clicks.

It’s more than just another connector. It’s a popular choice among marketers for extending Webflow sites with automation and intelligence, helping turn every page into part of a bigger growth strategy.

Automate smarter, personalize faster, convert more

With the new app from ActiveCampaign, your site becomes a real-time marketing engine. Here’s what you can do right away:

  • One-click form and event tracking
    Automatically sync any Webflow form to ActiveCampaign, and instantly capture rich behavioral data for every visitor.

  • AI-powered campaign automation
    Trigger emails, SMS, and custom journeys based on real-time site interactions and customer signals.

  • Custom Objects support (Enterprise only)
    Create unique automations using advanced data structures tailored to your business logic.

  • Visual, no-code setup
    Connect your Webflow site and automation workflows in minutes — without ever leaving the design canvas.
(Left) Sync Webflow forms to ActiveCampaign. (Right) Add ActiveCampaign event tracking to capture user interactions and trigger automations.

For agencies: Say yes more. Deliver faster.

Leading Webflow Certified Partners already help top clients like Walker & Dunlop, Jasper and Oyster launch sophisticated websites with robust marketing automations to attract, engage, convert, and retain customers. 

With the ActiveCampaign app, agencies can confidently say yes to complex projects — without added development time. This helps them go beyond-the-build to offer robust marketing automation services without relying on third-party tools or custom workarounds. This means faster delivery, stickier retainers, and more value for clients.

Range Digital is Webflow Certified Partner that blends data, technology, and design to drive revenue growth through digital marketing, analytics, development and UX-/UI-driven design. They work across both B2B and B2C, especially e-commerce, SaaS and lead-generation businesses, owning the full stack of growth including data services, development, design, and digital marketing capabilities.

“When a client needs to start capturing leads now, the ActiveCampaign app for Webflow is seamless. We can implement a robust lead capture system in almost no time, directly connecting their forms to their campaigns.” - Jonathan Goodman, President of Range Digital

Seattle New Media is a Webflow Enterprise Premium Partner that builds high-end websites, e-commerce platforms, internal dashboards, and branded experiences. They combine Webflow, Airtable, and other modern tech to deliver UI/UX design, branding, integrations, SEO and ongoing digital marketing — all focused on clean, conversion-driving web development. 

“For marketing teams, speed and measurable results are everything. Using Webflow with the ActiveCampaign app, we’ve cut form-to-campaign setup time by over 50% and helped clients see 20-30% higher lead capture rates. It’s a seamless way to turn a website into a true growth engine.” - Akhil K Joseph, Senior Project Manager, Seattle New Media

For marketing teams: Less setup, more strategy

For modern marketing teams, the website is an always-on surface to attract, convert, and engage audiences. With the ActiveCampaign app for Webflow, teams can move faster and think bigger — automating personalized journeys, capturing key behaviors, and attributing ROI across every touchpoint. It’s built for marketers who want to turn traffic into action, leads into loyal customers, and insights into measurable results — without the complexity of traditional tools or the overhead of enterprise stacks.

By connecting Webflow’s visual development power with ActiveCampaign’s AI-driven automation, marketers can seamlessly manage, optimize, and scale their campaigns — directly from the site they already use. This integration transforms how marketing works: ActiveCampaign’s autonomous marketing shifts the focus from building step-by-step workflows to simply defining your goals. AI agents imagine the strategy, activate campaigns, and validate results without manual intervention, freeing you up to focus on what only humans can do: high-level strategy and creative direction. The result is a comprehensive ecosystem where every component — from form tracking to performance dashboards, to real-time behavior triggers to unified customer data — works together seamlessly. It’s never been easier to create marketing that responds, adapts, and delivers, transforming websites from simple launchpads into long-term growth engines. 

ActiveCampaign’s AI-powered marketing platform is now seamlessly accessible within Webflow, bringing dozens of specialized AI agents directly into your workflow. From importing brand kits in seconds to generating entire campaigns from a single prompt, the platform helps marketers move faster and smarter. With predictive insights, automated planning, and intelligent recommendations for your next best action, every campaign becomes more personalized, timely, and effective — all starting from your Webflow site.

Pairing ActiveCampaign’s powerful automation with Webflow’s design power, you get a complete autonomous platform for modern marketers.

Try it today

Ready to transform your site into a personalized, automated revenue machine? The ActiveCampaign app is now available in the Webflow Marketplace alongside enterprise marketing tools from Zapier, Adobe, Clay, and more. 

Supercharge your site with Webflow Apps.

Increase your site’s functionality and extend Webflow’s core capabilities.

Read now

Last Updated
September 22, 2025

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Try Webflow for as long as you like with our free Starter plan. Purchase a paid Site plan to publish, host, and unlock additional features.

Try Webflow for as long as you like with our free Starter plan. Purchase a paid Site plan to publish, host, and unlock additional features.