Marketing teams today are being asked to deliver more for the business than ever before. With the website as the core driver, teams are tasked with driving revenue, brand awareness, conversions, adoption, upgrades — and the list goes on. To help teams meet these growing demands, Webflow’s Website Experience Platform (WXP) is designed to empower teams to unlock results across each stage of the website lifecycle.

As our customers continue to take on bigger, more ambitious goals, we’ve heard the ask for more foundational guidance that goes beyond how features work and into strategies and best practices for how to get the most out of each area of the platform. Things like: “How should I think about design systems? What strategies should we consider for optimization and testing? What are best practices for improving SEO? How can we work more collaboratively as a web team?”

To let you in on how the world’s top Webflow experts work in the platform to create world-class experiences and drive results, we’re excited to launch The Webflow Way — a new resource that documents in-depth best practices across six core areas of Webflow: Design Systems, CMS, SEO, Localization, Optimization, and Collaboration.

Whether you build for clients or for your own brand, this new resource is your blueprint for building scalable, high-performing web experiences — the Webflow way.

🔗 Explore the Webflow Way site

What is The Webflow Way

The Webflow Way is our definitive reference guide, with best practices that help you work more effectively in Webflow to deliver and optimize the high performing site you need. It’s a strategic toolkit for teams who want to dream bigger, scale smarter, and collaborate faster. By applying these best practices, you can build bigger, more ambitious projects that drive better results and empower your team to continually push the limits of what your website can achieve.

The Webflow Way is structured around six core areas that map to key parts of the Webflow platform. Here’s what you can expect to get from each:

• Design Systems: Ship faster, stay on brand, and scale with ease. Build reusable components, styles, and variables that drive consistency and efficiency across every team. Empower marketers to create their own pages with confidence, reduce design debt, and accelerate iteration — all while maintaining structure, accessibility, and brand integrity. 
• CMS: Deliver dynamic, data-driven content at scale. Leverage structured content strategies with Collections, Lists, and Templates to streamline publishing workflows, improve SEO performance, and create cohesive digital experiences — all while making it easier for non-technical users to manage and update content.
• Localization: Reach and resonate with global audiences. Adapt your site for international markets with strategies for translation, transcreation, localized assets, SEO, and multilingual workflows. Build global-ready experiences that perform locally, without losing quality or speed.

• SEO: Improve discoverability and drive organic growth. Use scalable, technical and content-based SEO best practices to optimize your site for search engines. From metadata and sitemaps to canonical tags and site structure, this guidance ensures visibility for both static and CMS-powered content.
• Analyze and Optimize: Boost conversions and make smarter decisions, faster. Turn insights into action with strategies for testing, personalization, and analytics. Learn how to define success metrics, track behavior, and build repeatable experimentation habits that continually improve performance and ROI.
• Collaboration: Unblock teams and move faster together. Set up clear roles, permissions, and workflows that enable marketers, designers, developers, and editors to contribute effectively — without stepping on each other’s toes. Streamline feedback, versioning, and publishing to reduce bottlenecks and drive better outcomes, faster.

Each section is packed with best practices, examples, and actionable takeaways so you can put the guidance to work right away. And this is just the beginning. You can expect The Webflow Way to continue to evolve and improve as both the platform and our customer’s needs continue to evolve.

Who we built it with, and why

To build this first iteration of The Webflow Way best practices, we partnered with industry experts in our global Webflow community as well as Webflow product owners to give you proven strategies to take your website and its performance to new heights. These experts collectively represent the world’s top minds in how to leverage Webflow to drive business results, whose tips and tricks are grounded in real-world experience building the website experiences for some of the biggest brands in the world.

“The Webflow Way promotes consistency across frameworks and projects, giving us all a shared standard to build on.” – Timothy Ricks, Webflow Educator @ T.RICKS

“The Webflow Way is wisdom from the pros to help you build faster, design sharper, and launch like a legend.” – Michael Wells, Founder & Chief Technologist @ Sygnal

​​​We’ll continue to work closely with these professionals to ensure that these best practices meet your needs today and in the future.

And why did we build this? We want you to feel confident, inspired, and in control as you build for the web. You’re no longer guessing — you’re operating with intention, aligned with your team, and backed by Webflow’s platform and philosophy. You should feel like a pro because you’re building like one.

How The Webflow Way fits in with existing resources

You may be wondering how The Webflow Way best practices will work with existing resource hubs like Webflow University and the Help Center. We see these three resources working together in unison to give you multiple levels of support depending on what you’re looking for at different stages of your website lifecycle.

• The Help Center details how it works. Get in-depth technical documentation and quick help for setup and troubleshooting across different products and features.
• Webflow University teaches you how to do it. Follow guided tutorials and video lessons to learn how to use products and features in context.
• The Webflow Way equips you with how to do it best. Apply strategic best practices to get the most out of those products and features to drive better business outcomes.

With The Webflow Way, we’re adding a powerful new layer to your toolkit — a strategic guide built to help you go beyond how-to and into how-to-do-it-best — right alongside Webflow University and the Help Center.

Start building The Webflow Way today

The Webflow Way is live, and it’s waiting to become your team’s new favorite resource. Whether you’re an agency working with clients, part of an in-house web team, or something in between – The Webflow Way is designed to help you succeed.

Build better. Build smarter. Build The Webflow Way.

🔗 Explore The Webflow Way site

📺 Join the livestream on September 9 @ 9am PT: Subscribe to our YouTube channel to be notified when the stream goes live