The honest, direct, and deeply engaged responses to that post were a reminder of just how much our customers care about Webflow and the work we do together. Thank you for continuing to hold us to a high standard.

Today, we’re looking ahead.

We’re accelerating several key product and infrastructure investments designed to make Webflow more resilient, secure, and performant than ever. Some of these have been in flight for months. Others are being fast-tracked or expanded in scope. All of them share a common goal: giving you confidence in the platform you rely on to build, launch, and scale your most important work.

While our team is constantly making Tiny but Mighty performance improvements across the platform, like an upcoming improvement to load times in the dashboard, we thought it might be helpful to share some insight into the bigger initiatives we have planned.

Here’s a look at what you can expect.

Continued investment in resilient infrastructure for hosted sites

Last year, our hosting infrastructure began leveraging the Cloudflare global network, which spans over 330 cities in more than 125 countries and connects directly with approximately 13,000 networks, including every major ISP, cloud provider, and enterprise.

We started by using the Cloudflare content delivery network (CDN) to serve static assets, such as images, across all hosted websites. Today, this CDN delivers over 98% of all static assets for hosted sites from the Cloudflare network edge, ensuring fast and reliable downloads. If you’ve published a website on Webflow within the past year, it’s using this CDN.

We continued to improve our hosting infrastructure by moving secure connections on our network to Cloudflare. This change not only improves performance and uptime, but also provides best-in-class protection from malicious traffic through Cloudflare’s world-class DDoS mitigation services.

For any Webflow-hosted website created since April 21, 2025, you are already using the latest Cloudflare CDN and secure SSL/TLS connections. For websites created before this date, and out of an abundance of caution given the wide variety of hosting and reverse-proxy configurations across the Internet, we’ve been developing in-product migration support to bring these sites onto the latest infrastructure.

While much of the backend migration is already complete, in the coming weeks we’ll begin asking customers with sites built before April 21, 2025 to update their custom domain settings via the Webflow dashboard to take full advantage of leveraging Cloudflare’s network.

Unlocking scale by re-architecting the Webflow CMS 

Webflow’s CMS has long been a cornerstone of how marketers, designers, and developers build dynamic, content-rich experiences without sacrificing creative control. However, as your teams, and their needs, have grown, your content operations have also become much more complex.

To ensure we’re evolving with you, our team has been hard at work transforming our CMS. This is the biggest architectural update to our CMS since its launch, and it's designed to unlock even more superpowers for your teams while ensuring your data is stored and delivered in the most performant, resilient way possible.

This foundational investment will allow the Webflow CMS to scale with your goals–supporting even the most complex data models and ensuring your content is delivered in scaled and reliable ways across your Webflow sites, our headless CMS APIs, and anywhere your content needs to be displayed.

Here’s what these updates will help us unlock:

• Custom storage capacity and flexibility for large, complex data sets so high-scale teams can store and structure their CMS data as their business demands today, and as their needs evolve in the future.
  
• More scalable content delivery across channels, including more efficient and precise search, sort, and filter capabilities both within Webflow’s CMS and via our headless APIs.
  
• Increased flexibility when designing with CMS data, including significantly raising the ceiling on per-page Collection lists and nested Collection lists–so you can create custom, content-rich experiences to meet your goals without constraints or performance concerns.

We will be migrating all Webflow customers to this new, modernized architecture by early next year, and we'll be sharing more details at Webflow Conf in September. 

Intelligent protection and performance in a changing web

As the web continues to evolve, particularly with the growing traffic from LLM bots and automated agents, we’re making strategic investments to help keep your sites protected with the goal to provide best-in-class bot management and control so you can maintain the performance, security, and integrity of your sites and content, no matter what’s crawling them.

Recently, our team added llms.txt support to help you control how search engines and AI bots interact with your site and we are continuing to work on new features to help you manage how your content is accessed, reused, and indexed by AI–putting you in control as bot traffic grows more complex and harder to manage.

Smarter spam filtering and form controls

Last year, we began deploying form spam protection for all customers by leveraging Cloudflare Turnstile. This technology verifies that web visitors to your site are real and blocks unwanted bots without introducing friction or slowing down the experience for users.

To complement this feature, we’ll be launching new form management tools later this year. These improvements will give you deeper control over how forms are configured, and how form spam is handled.

This update will unlock new form-level settings, giving you the ability to configure key settings such as notification recipients, enabling webhooks, integrating with native Apps, and adjusting spam settings for each form independently.

Additionally, we’ll be improving your visibility and control over form data by introducing a new spam inbox where you can review, manage, and recover submissions that have been flagged as spam.

These updates give you better control over your forms so you can stay responsive to real users, and maintain clean data pipelines across your website experience.

Enterprise-grade governance and control

Finally, as more large organizations build and grow with Webflow, we’re investing in features that meet their evolving needs for governance, customization, and security at scale. From secure team management to content-level permissions, our goal is to give Enterprise customers confidence and flexibility across every surface of their operations.

SCIM user provisioning

For IT and admin teams, managing access at scale needs to be seamless and secure. With SCIM provisioning, Webflow now supports automated user onboarding and offboarding through your identity provider. This reduces manual work, ensures the right people always have access to the right resources, and supports enterprise-grade compliance.

SCIM provisioning is available today for all Enterprise customers.

CMS Collection access control

We’re also bringing more granular content permissions to the CMS. With Collection-level access control (currently in private beta), Admins can specify which team members or partners can edit which Collections–unlocking safer collaboration, better workflows, and faster publishing cycles for editorial teams.

This update is especially powerful for agencies, enterprise marketing teams, and content operations that require both speed and control.

These features build on our recent releases like Custom Roles and the Audit Log API, and represent the next step in making Webflow the best platform for teams working at scale, without sacrificing usability or speed.

Looking ahead

Our focus goes beyond stability—we’re evolving Webflow into the most resilient, empowering platform for the next generation of digital experiences.

Over the coming weeks and months, you’ll see us continue to roll out product improvements that reinforce resilience, security, and performance, while staying focused on the creative freedom and flexibility that have always defined our platform.

And we can’t wait to share even more when we take the stage at Webflow Conf on September 17.
Until then, thank you for building with us. We’re more committed than ever to be delivering a platform that’s as ambitious, reliable, and forward-looking as you are.

— Rachel + Allan 🚢🚢🚢

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