Today, we’re rolling out new updates to the Template Creator Program that give you more freedom, earning potential, and more ways to grow your reach — both within and beyond the Webflow Marketplace.
At Webflow, community has always been the center of what we build. Since day one, designers, developers, marketers, freelancers, and agencies around the world have used Webflow to launch their careers, build businesses, and redefine what’s possible on the web.
As we look ahead, we’re doubling down on our commitment to this ecosystem by making strategic investments in the Webflow Marketplace to drive growth, amplify visibility, and unlock more opportunities for creators worldwide.
The Template Creator Program is a cornerstone of the Webflow Marketplace — empowering creators to turn ideas and craft into sustainable, meaningful income. That’s why we’re excited to introduce a series of enhancements to this program designed to help you grow your business and reach new audiences both within and beyond the Webflow Marketplace.
Webflow didn’t just change how I build, it changed my whole business. The Template Program brings in passive income, grows my reach, and lets me do what I love at scale.
— Salim Lunat, founder of Webestica
Here’s what’s launching today to help expand your reach and maximize your earning potential as a Template Creator.
Increased commission: 95% on paid templates
We believe your earnings should reflect the value of your work. Starting today, Webflow Template Creators will earn 95% commission on all template sales, with Webflow retaining only 5% to cover the cost of maintaining our global payments infrastructure.
Templates are an essential part of the Webflow ecosystem, empowering Webflow users to build and launch with greater speed and impact. By increasing commissions, we’re ensuring that our creators maximize earning potential for the time, expertise, and care that goes into every design.
Joining the Webflow Template Program has been a major milestone in our business and creative journey. It reshaped how we approach design — encouraging us to focus on cleaner, more interactive, and user-centered website experiences.
Since joining in 2022, we’ve sold over 4,000 templates and expanded our team from 15 to 30 full-time designers and developers dedicated to building high-quality Webflow websites and templates. The program has provided a steady source of revenue and also helped us connect with new clients through our template buyers and the Webflow Partner Matchmaking program.
— Kausik Dutta, founder of Radiant Web Design
Fulfillment links: Sell your Webflow templates anywhere
Historically, the Webflow Marketplace has been the only place where Template Creators could sell their Webflow templates. Until now, selling on third-party platforms meant reformatting templates to meet each platform’s specifications and manually transferring every template to each purchaser. With fulfillment links, that’s changing.
Now, you can generate shareable install links that make it easy for customers to access your templates, no matter where the sale happens.
Here’s how it works:
- Generate a fulfillment link for the template(s) you want to sell outside of the Webflow Marketplace
- List the template(s) on your website or third-party platform of choice and set your own price
- Collect payment from your customers however you like– whether that’s through your own site or a third-party marketplace.
- Share your fulfillment link with the buyer.
- The buyer can instantly install the template in Webflow, without going through the typical checkout process in the Webflow Marketplace.
- If the buyer doesn’t have a Webflow account yet, we’ll also guide them through a customized sign up process to redeem your template and get started with Webflow.
Learn how to use fulfillment links by checking out this Help Center article.
With fulfillment links, you have the freedom to sell wherever your audience already is and maximize your template’s reach – while Webflow automatically handles the fulfillment behind the scenes.
Joining Webflow’s Template Creator Program has been a game-changer for my studio. It opened up incredible opportunities to showcase our design work to a global audience and grow our business in ways we didn’t imagine. The program also pushed me to refine my creative process and think more strategically about user experience. It’s been one of the most rewarding parts of my Webflow journey.
— Achmad Yani, Kitpro Studio
Join the Template Creator Program today
These updates are just the beginning of how we’re improving the experience of building and selling assets in the Webflow Marketplace.
Whether you’re creating your first template or your fiftieth, start taking advantage of the Template Creator enhancements today. New to templates? Apply to become a Creator.
Already in the Template Creator Program? Submit a template.
Become a Template Creator
Showcase your unique template creations and get paid for it by joining our Template Creator Program today.
