Google Analytics
Track website performance, user behavior, and marketing campaigns by connecting Google Analytics 4 with Webflow. Monitor traffic, conversions, and audience insights directly in your Webflow dashboard while maintaining complete design control and privacy compliance.
How to integrate Google Analytics with Webflow
Google Analytics offers multiple paths to enhance your Webflow site with powerful tracking capabilities. While you can quickly connect through Webflow's native integration for basic tracking, the official Google Site Tools app provides deeper insights directly in Webflow. For advanced tracking needs, Google Tag Manager enables custom events and multi-platform analytics without touching code.
Use the Google Site Tools marketplace app
The Google Site Tools for Webflow app provides official integration between Google Analytics, Search Console, and Tag Manager within your Webflow workspace. Access key metrics without leaving Webflow:
- View analytics data in Webflow including traffic volume, bounce rates, and page performance
- Monitor search performance with impressions, clicks, and top queries from Search Console
- Simplify Tag Manager setup with direct script integration support
Install the app from the Webflow Apps panel, authenticate with your Google account, and select which services to connect. The app displays pre-configured dashboards showing your most important metrics.
Use native integration and embeds
Webflow's built-in Google Analytics integration offers the fastest setup path. Navigate to Site Settings > Integrations > Google Analytics and enter your GA4 Measurement ID (starts with "G-"). This automatically adds tracking across your entire site.
Google Tag Manager provides more control over tracking implementation. Add the GTM container snippet to your site's custom code area:
- Configure multiple tracking pixels including Facebook, LinkedIn, and Google Ads from one interface
- Create custom triggers for button clicks, scroll depth, or form submissions
- Filter staging traffic by excluding webflow.io domains from production analytics
For enhanced ecommerce tracking, Webflow's native integration automatically captures purchase events, cart additions, and product views when using Webflow Ecommerce.
Build with Webflow and Google Analytics APIs
Direct API integration unlocks capabilities beyond standard tracking, enabling custom dashboards, automated reporting, and bidirectional data sync. This approach suits teams needing programmatic access to analytics data or integration with business intelligence platforms.
The Google Analytics Data API and Webflow's CMS API work together through middleware to create powerful automation workflows.
Create custom analytics dashboards
Build dynamic dashboards that display Google Analytics data within your Webflow site:
- Set up authentication: Configure OAuth 2.0 credentials in Google Cloud Console with analytics.readonly scope
- Query analytics data: Use the Data API runReport endpoint to fetch metrics like sessions, conversions, and user demographics
- Update Webflow CMS: Push analytics data to Webflow collections using the CMS API to display real-time metrics on your site
Automate content performance tracking
Sync content metrics between platforms to identify top-performing pages:
- Configure webhooks: Set up Webflow webhooks for content publishing events using the webhooks endpoint
- Track custom events: Send events to Google Analytics via the Measurement Protocol when users interact with specific content
- Analyze performance: Pull engagement metrics back into Webflow to surface popular content or optimize underperforming pages
Build advanced conversion tracking
Implement server-side tracking for improved data accuracy:
- Capture form submissions: Use Webflow's form webhook to receive submission data server-side
- Send conversion events: Forward events to Google Analytics Measurement Protocol endpoint with enhanced user data
- Handle attribution: Map conversion sources using UTM parameters and custom dimensions for granular campaign tracking
What you can build
Integrating Google Analytics with Webflow enables data-driven websites that adapt to user behavior and optimize for business goals.
- Performance dashboards with real-time metrics: Display live visitor counts, popular pages, and conversion rates directly on your Webflow site using API data sync
- Content recommendation engines: Automatically surface trending articles or products based on Google Analytics engagement data synced to your CMS
- Personalized user experiences: Show different content to returning visitors by leveraging Google Analytics audience segments and Webflow's conditional visibility
- Marketing attribution reports: Build custom landing pages that visualize campaign performance by combining Google Analytics conversion data with Webflow's design flexibility
Frequently asked questions
Navigate to Site Settings > Integrations > Google Analytics and enter your GA4 Measurement ID. For advanced tracking, install Google Tag Manager which provides detailed setup instructions for custom events, ecommerce tracking, and filtering staging traffic.
Navigate to Site Settings > Integrations > Google Analytics and enter your GA4 Measurement ID. For advanced tracking, install Google Tag Manager which provides detailed setup instructions for custom events, ecommerce tracking, and filtering staging traffic.
Yes, the Google Site Tools app displays analytics metrics directly in Webflow. For custom dashboards, use the Google Analytics Data API to pull data into Webflow CMS collections and create dynamic visualizations.
Yes, the Google Site Tools app displays analytics metrics directly in Webflow. For custom dashboards, use the Google Analytics Data API to pull data into Webflow CMS collections and create dynamic visualizations.
For basic tracking, Google Tag Manager can detect form submissions automatically. For server-side accuracy, configure Webflow webhooks to send form data to your server, then forward conversion events to Google Analytics using the Measurement Protocol.
For basic tracking, Google Tag Manager can detect form submissions automatically. For server-side accuracy, configure Webflow webhooks to send form data to your server, then forward conversion events to Google Analytics using the Measurement Protocol.
Create a filter in Google Analytics to exclude traffic from webflow.io domains. The GTM integration guide provides step-by-step instructions for configuring filters and ensuring only production traffic appears in reports.
Create a filter in Google Analytics to exclude traffic from webflow.io domains. The GTM integration guide provides step-by-step instructions for configuring filters and ensuring only production traffic appears in reports.
GA4 includes built-in privacy features like IP anonymization. For full compliance, implement consent management using DataGrail integration or delay analytics loading until users accept cookies through Webflow's consent settings.
GA4 includes built-in privacy features like IP anonymization. For full compliance, implement consent management using DataGrail integration or delay analytics loading until users accept cookies through Webflow's consent settings.
Description
Google Analytics is a comprehensive digital analytics platform that collects data from websites and mobile apps to generate detailed reports about user behavior, site performance, and marketing effectiveness. The platform offers real-time tracking, audience segmentation, conversion analysis, and predictive insights powered by machine learning.
This integration page is provided for informational and convenience purposes only.
Zuko
Connect Zuko Analytics with Webflow to track detailed form interactions, identify drop-offs, and optimize conversion performance through behavioral insights.
The Facebook Pixel
Use the Facebook pixel to understand the actions people are taking on your website.
Optimizely
Add Optimizely's experimentation platform to your Webflow site for A/B testing and personalization.
Nocodelytics
The simplest and easiest way to track clicks, searches, CMS items and more on your Webflow site.
Matomo (formerly Piwik)
Connect Matomo's privacy-focused analytics with Webflow to gain deep insights into visitor behavior while maintaining complete data ownership. Track conversions, visualize user journeys, and optimize your site's performance without compromising user privacy or sharing data with third parties.
Marketo
Connect Marketo with Webflow to capture leads, track visitor behavior, and create personalized marketing campaigns directly from your Webflow site.
Klaviyo
Connect Klaviyo's powerful email marketing and SMS automation with Webflow to create personalized customer journeys, capture leads through embedded forms, and sync e-commerce data for abandoned cart recovery and behavioral targeting — all without leaving your visual design environment.
Hotjar
Connect Hotjar's powerful user behavior analytics with Webflow to understand how visitors interact with your site. Track heatmaps, session recordings, and gather feedback to optimize user experience and boost conversions — all without coding.
Google Tag Manager
Connect Google Tag Manager to Webflow to manage all your marketing and analytics tags from one central dashboard. Deploy tracking pixels, conversion scripts, and third-party tools without touching code, while maintaining site performance and privacy compliance.
Related integrations
Get started for free
Try Webflow for as long as you like with our free Starter plan. Purchase a paid Site plan to publish, host, and unlock additional features.
Try Webflow for as long as you like with our free Starter plan. Purchase a paid Site plan to publish, host, and unlock additional features.
