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Feature

Website management

Optimize with the AI Assistant

Accelerate CRO with AI-powered optimization suggestions

Optimize with the AI Assistant

We’re excited to introduce a new AI-powered workflow in Webflow Optimize to help you go from idea to live test faster and with less friction.

Now, when setting up an optimization, you can choose “AI-powered suggestions” to unlock high-impact experiment suggestions grounded on proven CRO strategies. From there, Webflow’s AI Assistant guides you through a seamless setup, helping you identify what’s worth testing and turn it into a live experiment in just a few clicks.

AI-powered suggestions

What’s new:

  • AI-generated test ideas: get tailored suggestions like value-driven headlines, low-pressure CTAs, and personalized copy using “you/your”

  • Editable recommendations: select, refine, or regenerate suggestions to match your brand and goals

  • Automatic variation creation: Webflow generates page variations based on the options you choose

  • Streamlined workflow: go from idea to live test in just a few clicks, without leaving your build environment

This update puts AI to work inside your optimization workflow, helping you launch smarter, on-brand experiments without starting from scratch.

The AI Assistant to suggest optimizations is now available to all Webflow Optimize customers. Try it out today or learn more about Webflow Optimize here.

We’re excited to introduce a new AI-powered workflow in Webflow Optimize to help you go from idea to live test faster and with less friction.

Now, when setting up an optimization, you can choose “AI-powered suggestions” to unlock high-impact experiment suggestions grounded on proven CRO strategies. From there, Webflow’s AI Assistant guides you through a seamless setup, helping you identify what’s worth testing and turn it into a live experiment in just a few clicks.

AI-powered suggestions

What’s new:

  • AI-generated test ideas: get tailored suggestions like value-driven headlines, low-pressure CTAs, and personalized copy using “you/your”

  • Editable recommendations: select, refine, or regenerate suggestions to match your brand and goals

  • Automatic variation creation: Webflow generates page variations based on the options you choose

  • Streamlined workflow: go from idea to live test in just a few clicks, without leaving your build environment

This update puts AI to work inside your optimization workflow, helping you launch smarter, on-brand experiments without starting from scratch.

The AI Assistant to suggest optimizations is now available to all Webflow Optimize customers. Try it out today or learn more about Webflow Optimize here.


Launched on
May 29, 2025
Category
Website management

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Try Webflow for as long as you like with our free Starter plan. Purchase a paid Site plan to publish, host, and unlock additional features.

Try Webflow for as long as you like with our free Starter plan. Purchase a paid Site plan to publish, host, and unlock additional features.

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Try Webflow for as long as you like with our free Starter plan. Purchase a paid Site plan to publish, host, and unlock additional features.

Try Webflow for as long as you like with our free Starter plan. Purchase a paid Site plan to publish, host, and unlock additional features.